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agent smith

Why Soccer isn't Popular in America

A lot of discussion has been going on about the World Cup and why it isn't that popular in America. People have been saying it has to do with the slowness of the game. I disagree and I think it has nothing to do with the game itself.

It's television. The game doesn't work on television. It's two 45 minute halves with no breaks. Since there are no breaks, there is no obvious place to put the commercials, so the major television networks won't run soccer. With low scoring, it's possible that you could miss the two or three game determining moments because you are at commercial. The game goes from nothing happening to a goal in a seconds.

If you look at the more popular sports in America, they all have breaks in them. Baseball when the teams switch the field, football when possession is turned over and racing when their is a caution. They all have times where you can go to commercial and come back and not miss much. Even hockey which is very similar to soccer has breaks. When a penalty is called the game stops for a minute or so where they can insert the commercials.

So it comes down to economics. If television networks can't package it to make the big bucks, then people can't really watch the game all the time, therefore they are not interested.

An example of this is how racing has changed over the last 20 years. In the late 80's and early 90's Indy Car Racing was the most televised form of racing because of the hype around the Indianapolis 500 and Nascar was not as popular nationwide. This has changed because Nascar has figured out how to better commercialize the sport. They realized that if you offer more coverage, more people can follow the sport, therefore you get more viewers.

Comments

They could do soccer like they do some racing events where they go "side by side" and play the commercial with the game still going in a small window on the screen.

I still wouldn't watch it, though. ;)
I think they should do all sports like that. It's great. I think advertisers aren't that found of it though.

I'll probably watch a bit just because I'm a fan of sporting events that put countries against each other to see who is the best.
agent smith

October 2007

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